BON'A PARTE - WEBSHOP WITH FSI VIEWER AND IMAGE SERVER

Background

BON’A PARTE retails men’s, women’s and children’s fashions created by their own Danish designers. The clothes are tailored to fit Danish sizes and in styles that vary from casual and romantic to sporty and trendy.

One of Denmark’s most successful mail order operations since 1987, BON’A PARTE sells exclusive collections in Denmark, Sweden, Holland, Germany and Switzerland. In 2001, the business was expanded with great success to include a webshop as an additional sales outlet. Today, e-trade represents more than 50% of orders.

The webshop is designed to offer a special experience for a client base that would not normally be considered online shoppers. The webshop at www.bonaparte.dk is highly praised in the industry and is often cited as a reference for modern eCommerce solutions.

The Challenge

Online or in print, it is difficult to create the same shopping experience as in a bricks and mortar shop. The experience of details and of the quality of the products is difficult to convey in an online universe - especially in the case of clothing and other apparel.

The challenge for BON’A PARTE was to re-create the physical shopping experience as nearly as humanly possible and at the same time offer the customer a unique experience that is not available from a printed catalogue.

The Solution

To provide webshop visitors a chance to get so close to the products that they can almost feel the texture and quality of the material and to provide the opportunity to draw attention to specific details such as, for instance, special stitching or a subtle floral pattern, BON’A PARTE chose to expand the existing zoom functionality.

They required a highly configurable product that could easily be integrated into the webshop. From the user’s perspective, its design should match the rest of the site and be just as user-friendly and intuitive to use.

For these reasons, BON’A PARTE selected the eRez Imaging Server by Yawah.com with the integrated Flash-based FSI-Viewer from NeptuneLabs GmbH.

The eRez server offers the right degree of flexibility and simplicity that makes it possible for the company’s software developers to quickly create a solution that is fully integrated with the webshop.

Collaboration with NeptuneLabs on the viewer itself also meant that the actual FSI Viewer was custom configured and designed specifically for BON’A PARTE in a single week.

The Results

Not only did BONA’ PARTE get the desired highly configurable and flexible solution that they required - the solution is also fully integrated with their webshop.

The total integration of the eRez imaging server and FSI Viewer made it possible to implement the solution in the webshop with no changes required in the structure or programming of the shop itself.

Although eRez and the FSI Viewer were implemented without BON’A PARTE publicizing the update, the solution was quickly noticed by customers as well as both the trade press and newspapers.

”We have taken another important step towards giving our online customers the same experience as customers have in ”real” shops,” declares Søren Sprogø, technical webmaster for BON’A PARTE A/S.